Product design at Amazon Alexa. Building AI-powered experiences that make every interaction more intelligent, intuitive, and impactful for customers.
Product design at Amazon Alexa. Building AI-powered experiences that make every interaction more intelligent, intuitive, and impactful for customers.
Product design at Amazon Alexa. Building AI-powered experiences that make every interaction more intelligent, intuitive, and impactful for customers.
Building boxes since 2007


Reimagining Netflix Through Context-Centric Personalization
Netflix has spent decades perfecting content discovery — recommendations, search, and now conversational AI. Yet members still spend meaningful time deciding what to watch. This project explores a shift from content-centric personalization to context-centric personalization: understanding not just what someone watches, but why they're watching right now.
Netflix has spent decades perfecting content discovery — recommendations, search, and now conversational AI. Yet members still spend meaningful time deciding what to watch. This project explores a shift from content-centric personalization to context-centric personalization: understanding not just what someone watches, but why they're watching right now.
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Building an AI faith companion that people can trust
An AI assitant anchored in faith that is personalized to your walk. Helping people grow closer to God through natural conversation and extending the front door of the church past Sunday.
An AI assitant anchored in faith that is personalized to your walk. Helping people grow closer to God through natural conversation and extending the front door of the church past Sunday.
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Reinventing semi-custom homebuilding from the ground up
Building an AI-powered operating system that helps builders sell homes faster, eliminate costly mistakes, and automate one of the industry’s most complex planning problems.
Building an AI-powered operating system that helps builders sell homes faster, eliminate costly mistakes, and automate one of the industry’s most complex planning problems.
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Navigating your world on-the-go with Alexa transit companion
An LLM driven real-time navigation assistant built for Alexa on-the-go devices like Echo Frames.
An LLM driven real-time navigation assistant built for Alexa on-the-go devices like Echo Frames.
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My experience
Amazon
Amazon
Amazon
Senior Product Designer
Senior Product Designer
As a Senior Product Designer at Amazon Alexa, I lead the strategy and execution of AI powered customer experiences for Alexa communications at global scale that impacts over 130M+ monthly active users. Partner closely with product, research, engineering, and science leaders to translate emerging AI capabilities into intuitive, high-impact products and features that improve customer engagement, achieve key business outcomes, and shape the future of multimodal and conversational experiences.
As a Senior Product Designer at Amazon Alexa, I lead the strategy and execution of AI powered customer experiences for Alexa communications at global scale that impacts over 130M+ monthly active users. Partner closely with product, research, engineering, and science leaders to translate emerging AI capabilities into intuitive, high-impact products and features that improve customer engagement, achieve key business outcomes, and shape the future of multimodal and conversational experiences.
WhiteRock
WhiteRock
WhiteRock
Founder, CEO
Founder, CEO
Founded and led product strategy for an AI-powered SaaS platform modernizing the semi-custom homebuilding industry. Defined the product vision, go-to-market strategy, and end-to-end customer experience, translating complex builder workflows into an intelligent platform that streamlines sales, inventory management, and homebuyer decision-making.
Founded and led product strategy for an AI-powered SaaS platform modernizing the semi-custom homebuilding industry. Defined the product vision, go-to-market strategy, and end-to-end customer experience, translating complex builder workflows into an intelligent platform that streamlines sales, inventory management, and homebuyer decision-making.
Isaiah
Isaiah
Isaiah
Co-founder, Head of Product
Co-founder, Head of Product
Co-founded and led product strategy for an AI-powered faith platform designed to bring people closer to God through faithful, Bible-grounded conversations. Defined the product vision, growth strategy, and AI experience, building a mission-first product that has facilitated more than 108,000 conversations while delivering exceptional user adoption and retention.
Co-founded and led product strategy for an AI-powered faith platform designed to bring people closer to God through faithful, Bible-grounded conversations. Defined the product vision, growth strategy, and AI experience, building a mission-first product that has facilitated more than 108,000 conversations while delivering exceptional user adoption and retention.
Invoca
Invoca
Invoca
Senior Product Designer
Senior Product Designer
Led product design for AI-powered marketing intelligence solutions, helping enterprise organizations transform customer interaction data into actionable insights that optimized advertising investment, customer acquisition, and revenue growth.
Led product design for AI-powered marketing intelligence solutions, helping enterprise organizations transform customer interaction data into actionable insights that optimized advertising investment, customer acquisition, and revenue growth.
TransUnion Interactive
TransUnion Interactive
TransUnion Interactive
Senior Product Designer
Senior Product Designer
Led product strategy and design for TransUnion's direct-to-consumer portfolio, creating industry-first financial products and personalized experiences that empowered millions of consumers to better understand, protect, and improve their financial health.
Led product strategy and design for TransUnion's direct-to-consumer portfolio, creating industry-first financial products and personalized experiences that empowered millions of consumers to better understand, protect, and improve their financial health.